PR Trends for 2015: Focus on Visual Storytelling


Duration: Approximately 60 minutes


PR Newswire and PR News follow up on their 2013 survey which revealed that 76% of communicators planned to use more visual storytelling in 2014. This session will lift the curtain on whether PR pros really did ramp up their efforts this year and what benefits they have experienced. In just one year since the study took place, video has become even more dominant in the digital sphere, with video ads and auto-play features becoming the norm on websites and social media. 

We will unveil the results of the 2014 updated survey which will include insights such as:

  • What percent of overall PR budgets are devoted to video content
  • What is the most effective kind of video content that organizations are distributing
  • How are communicators measuring the outcomes of their video content


Larry Cardarelli, Executive Producer, MultiVu
Sarah Skerik, VP, Strategic Communications, PR Newswire

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